Category Archives: Twitter

6 Reasons Why Public Sector Employees Need a Social Media Presence

LinkedIn All starPart of my involvement with the Association of Certified Fraud Examiners (ACFE) annual conference is providing personal career consultations with conference attendees. Many attendees work in the public sector, and over the course of individual conversations with folks who signed up for personal consultations, I was surprised to learn that many of them have no active involvement with social media platforms. Many believed they had to fully immerse themselves on a variety of platforms, but were relieved to know that that’s not the case at all. Some have Facebook pages, and some have LinkedIn profiles, but in most instances, either their LinkedIn profiles are incomplete, or they simply have a presence and are not actively participating – or both.

So briefly, here are six reasons why public sector employees need an active social media presence (primarily for LinkedIn) for growing their careers:

  1. An active social media presence makes you more visible to decision makers and hiring managers. Social media has rendered organizational “gatekeepers” obsolete, because with an active social media presence on the right platforms, you can gain access to these people. Without an active social media presence, you are anonymous.
  2. Some studies show that between 33 and 67 percent of all positions filled come about through referrals. That’s justification enough for you to continue building your network of contacts on LinkedIn.
  3. Social media (more precisely, networking platforms) allows you to promote and leverage your expertise as a resource for others. Hiring managers are always looking for problem solvers, game changers, and solutions providers. And all hiring managers want experts on their team.
  4. Social media connections allow you to build a level of mutual familiarity. One of the first steps to gaining access to decision makers is to first establish a degree of mutual familiarity. Make your connections strategic for any potential mutual exchange of value.
  5. Familiarity with your network contacts over time leads to trust. When you consistently contribute value to conversations with others, “like” their comments, or “retweet” their Tweets, that familiarity can lead to mutual trust.
  6. Mutual trust with your network contacts can lead to direct access. Hiring managers, like the rest of us, want to work with people we are familiar with and who we trust. More often than not, those people advance to the head of the line for direct access.

What accelerates direct access to decision makers is having a polished professional brand that makes its way onto social media platforms through your website, blog, articles published in peer-reviewed journals, books, conference presentations, and so on. All of that goes in your LinkedIn profile. I cover building a professional brand in both of my books.

As i mentioned, there’s no need to be active on a wide variety of social media platforms – only a couple where decision makers are active will be sufficient. Besides this blog and my website, I am active on LinkedIn and Twitter. My business Facebook page automatically receives feeds from my blog posts and Twitter activity. I limit 98% of my posts to issues surrounding job and career strategies.

In the Wizard of Oz, Dorothy and her entourage are met at the doors to the Emerald City by a gatekeeper. They are only allowed entry after it’s pointed out to him that she’s wearing the ruby slippers, that were once on the feet of the Wicked Witch of the East. The gatekeeper knows that the Wizard would value the ruby slippers because they represented one thing:

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ACCOMPLISHMENT!  What are your ruby slippers?

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Want to receive a free copy of my Career Strategy Tip Sheets? You get 5 bundled tip sheets (PDF) for career strategy, cover letters, résumés, job interview, and salary negotiation. Just let me know your thoughts on this or any blog post–or let me know of a career topic you’d like me to discuss from the hiring manager’s perspective.

ALL TIP SHEET COVERS TOGETHER






My name is  Donn LeVie Jr. and I’m a former hiring manager for Fortune 500 companies (Phillips Petroleum, Motorola, Intel Corporation, and others) and have worked in the federal government (NOAA) and in academia as an adjunct faculty lecturer in the Department of Natural Sciences and Mathematics for the University of Houston (Downtown Campus). I am the author of Strategic Career Engagement(September 2015), Runner-Up of the 2016 International Book Award for Business: Careers, and the book that reset the rules for successful job and career strategies:  Confessions of a Hiring Manager Rev. 2.0 (June 2012, Winner of the 2012 Global eBook Award and Winner of the 2012 International Book Award for Jobs/Careers).  I lead career strategy seminars at conferences, business/trade schools, colleges and universities, and U.S. military veterans organizations. I also offer a Career Engagement Evaluation subscription program to associations as a member benefit.

Does your conference need a keynote speaker or a career strategies seminar for conference attendees? My 2017 engagement calendar is starting to fill up…contact me directly at donnlevie@austin.rr.com for more information or use the Contact page on this blog.

Don’t miss out on my blog posts…follow me now on Twitter @donnlevie.

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Do You Suffer from “Twitterhea”?

pepto in a spoon

You know how some pop music radio stations play your favorite song so much that you quickly get sick of it? When that happens, that song becomes the punch line of a joke. I remember when “Hang on, Sloopy” was such a big hit in the ’60s, and then the DJs ran it into the ground so much that the joke became, “Hey did you hear what happened to Sloopy? She let go…”

Well, I may be stirring the pot here, but the same thing can happen with too much of a social media presence. Many people suffer from it but are afraid to admit it. It’s a virus that affects the center of the brain that controls the compulsion for attention on social media like Facebook, but often shows up on Twitter. Nevertheless, some Twitter pundits recommend “3 to 5 Tweets a day” as a good healthy balance but it’s not the number of daily tweets that determines if you suffer from Twitterhea: it’s the number of daily Tweets that offer no content of value to others. That’s just a compulsion to be seen and heard.

Sure there’s a proper balance, but what determines that balance is the value of  your content. The value of YOUR content is what separates you from others who simply retweet the content of others all day long. But even if you tweet your own high-value content, there’s still something to be said for “less is more.”

Using 140 characters to get out a message is just about as long as people’s attention spans can stand before they start thinking about their next meal (or their next Tweet). If you’re trying to build brand equity, first ensure what you put on social media is weighted more with your own insight and knowledge than totally forwarding the words of others. Mix it up but leave it heavier with your own wisdom and expertise.

You know best what your goals are for social media. Remain aware that building your brand relies more on your thoughts and ideas rather than echoing those of others (though there can still be value there too).

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Want to receive a free copy of my Career Strategy Tip Sheets? You get 5 bundled tip sheets (PDF) for career strategy, cover letters, résumés, job interview, and salary negotiation. Just let me know your thoughts on this or any blog post–or let me know of a career topic you’d like me to discuss from the hiring manager’s perspective.

ALL TIP SHEET COVERS TOGETHER







Former Fortune 500 hiring manager Donn LeVie Jr. is the author of Strategic Career Engagement (September 2015), and the book that reset the rules for successful job and career strategies:  Confessions of a Hiring Manager Rev. 2.0 (June 2012, Winner of the 2012 Global eBook Award and Winner of the 2012 International Book Award for Jobs/Careers). He leads career strategy seminars at conferences, business/trade schools, colleges and universities, and U.S. military veterans organizations.

Does your conference need a keynote speaker or a career strategies seminar for conference attendees? Donn’s 2016-2017 engagement calendar is starting to fill up…contact him directly at donnlevie@austin.rr.com.

Don’t miss out on Donn’s blog posts…follow him now on Twitter @donnlevie and join in the jobs/career conversations at the Strategic Career Engagement LinkedIn discussion group.

 

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