The brain’s capacity for memory consists of nodes of stored information connected by neural links of varying strength. When a node is activated by external information or by retrieval from long-term memory, it stimulates other memory nodes. When the activation of another memory node exceeds some threshold, information in that node is recalled.
This process is termed the associated network memory model in the book, The Architecture of Cognition by John Anderson. Consistent with this model, brand knowledge is conceived as consisting of a brand node in memory in which many associations are linked.
So how does this associative model work for your job or career strategy?
- Every exposure of your brand, expertise, and name throughout the hiring cycle to hiring managers strengthens the link-node relationship in the hiring manager’s brain
- With continued exposure, recall of your brand, name, and expertise becomes more instantaneous
- Faster recall leads to familiarity with you and your expertise
- Familiarity with you and your expertise often leads to a preference for you as the hiring manager’s candidate
- Continue building that associative model with hiring managers well after job interviews have ended
I’m the only career strategist writing and speaking on how to build and strengthen associative models with hiring managers (so I’ve been told). Stop using the same approaches career coaches promote that don’t have a better success rate. Visit my website or go here for more details on how to use this technique for building your brand and then promoting it with a post-interview strategy.
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My name is Donn LeVie Jr. and I’m a former hiring manager for Fortune 500 companies (Phillips Petroleum, Motorola, Intel Corporation, and others) and have worked in the federal government (NOAA) and in academia as an adjunct faculty lecturer in the Department of Natural Sciences and Mathematics for the University of Houston (Downtown Campus). I am the author of Strategic Career Engagement(September 2015), Runner-Up of the 2016 International Book Award for Business: Careers, and the book that reset the rules for successful job and career strategies: Confessions of a Hiring Manager Rev. 2.0 (June 2012, Winner of the 2012 Global eBook Award and Winner of the 2012 International Book Award for Jobs/Careers). I lead career strategy seminars at conferences, business/trade schools, colleges and universities, and U.S. military veterans organizations. I also offer a Career Engagement Evaluation subscription program to associations as a member benefit.
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