According to a study entitled “The Importance of Social Media for Recruiters and Job Seekers,” sponsored by the Society for Human Resource Management (SHRM), HR professionals believe job seekers* should have a presence on social media (in order of being ranked “very important”; second number reflects “somewhat important”):
1. LinkedIn (54%; 35%)
2. Professional or Association site (40%; 43%)
3. Facebook (2%; 23%)
4. Google Plus (4%; 15%)
5. Blog (2%; 21%)
6. Twitter (1%; 17%)
7. Instagram (1%; 9%)
8. YouTube (1%; 6%)
9. Pinterest (0%; 5%)
* (especially for jobs in communications, media and public relations, marketing and sales, advertising, IT/computer specialists, HR staff, executives; less so for jobs in manufacturing, construction, and transportation)
From a (former) hiring manager’s perspective, I agree with No. 1 and No. 2. But I would insert “Blog” in the No. 3 spot and “Twitter” in the No. 4 spot. I would place Facebook way down the list, unless the list is addressing specifically a professional Facebook page, where you prevent recipes, pet videos, unflattering photos, and political rantings from ever showing up there. YouTube might be higher up on the scale if your videos have content others deem of value.
I think in addition to LinkedIn being No. 1, you should maintain your own separate contact list because you own it. There’s a saying in content marketing that you “don’t build your house on rented land.” In other words, don’t place all your career strategy eggs into the baskets of social media controlled by others. Your personal contact list is still going to be your best bet for having a “presence” with others because you control how, when, and where you use that list for your career strategy efforts.
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Former Fortune 500 hiring manager Donn LeVie Jr. is the author of Strategic Career Engagement (September 2015), and the book that reset the rules for successful job and career strategies: Confessions of a Hiring Manager Rev. 2.0 (June 2012, Winner of the 2012 Global eBook Award and Winner of the 2012 International Book Award for Jobs/Careers). He leads career strategy seminars at conferences, business/trade schools, colleges and universities, and U.S. military veterans organizations.
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