Some career management consultants believe that the job market is dysfunctional because the likeability/personality dimension of hiring is rarely addressed as a requirement in job postings. They claim this omission in job postings places candidates at a disadvantage. I disagree. Who goes into a job interview—or any social interaction—not aware of this aspect of interpersonal communication?
The human factor plays a significant role in every hiring decision, whether or not the required interpersonal skills are highlighted in job postings. Any dysfunction, when it occurs, may lie with either the candidate or the hiring manager, each of whom might fail to understand the importance of personality and likeability as they influence both the first impression and the final hiring decision.
The subjective nature of the hiring process in today’s job market is what it is, with each facet (objective assessments, intuitive reflection, subjective preference) providing the hiring manager a unique perspective on a candidate’s potential for on-the-job success.
In the grand hiring scheme, improving flaws in a cover letter and résumé are relatively easy tasks compared to eliminating personality and behavioral issues that could impede a candidate’s progress. A job interview is, after all, a social interaction, and the most salient behaviors exhibited by an applicant in such a situation are his or her social interaction skills.
Likeability is your first and last hurdle for any job or career pursuit. Likeability relates to friendliness, relevance, empathy, and “being real.” Likeability works best when it’s not forced or seen as an attempt to manipulate others. Likeonomics is simply a new term to describe the interpersonal and economic currency that connects people with other people, to new ideas, and to organizations where they share a variety of similar preferences. Likeability is connection driven. It’s a new global currency that isn’t made of paper or coin (or bitcoin) but whose denominations come in different types of relationships.