As I’ve said repeatedly on this blog, hiring managers are more interested in what you accomplished than what your duties and responsibilities were in your career. Too many folks still confuse task completion with accomplishments; a task completion is part of your duties and responsibilities. An accomplishment yields results that impact the higher strategic vision or objective of the organization beyond the normal day-to-day duties and responsibilities.
The graphic below summarizes how hiring managers view expertise in a job candidate, and how candidates can express that expertise to better align with what hiring managers are looking for. Such methods help promote your professional brand in the job marketplace.